Privacy Policy for Brita Bathrooms Pvt. Ltd.
- Who We Are In this Privacy Policy, references to we, us, or our mean Brita Bathrooms Pvt. Ltd. that processes your personal information and interacts with you. You can find out how to contact us in Section 9 below.
- Your Privacy In the course of our dealings with you, we will collect and process personal information about you. Personal information includes any information allowing us to identify you as an individual, for example, your name, your email address, or your telephone number.We are committed to protecting your privacy. We will use your personal information in accordance with all applicable laws and regulations that relate to data protection and privacy, including the EU General Data Protection Regulation (GDPR).This Privacy Policy tells you:
- What personal information we collect;
- Why we collect this information;
- How we will use it;
- How long we will keep it;
- Who else will see it;
- How you can contact us;
- Your rights in relation to the personal information that we hold, including your rights to change, delete, and see your information.
When using our website, we will also place cookies on your device – please see our Cookies page for more information about the cookies we use and how you can change your cookie settings.
In this Privacy Policy, references to Digital Services mean our websites (we refer to these individually as a Website), and any software and web-based applications that we make available for your use (in the future).
For the purposes of the GDPR (and equivalent data protection laws), we are the controller in respect of your personal information that we collect and process as further described in this Privacy Policy.
As described below, we may share your personal information with other organisations that may receive and process your personal information as a controller in their own right (see Section 9 for further details).
- What Information Do We Collect?We collect the following types of personal information:(a) Information we collect when you register with usWhen you register with us, we may ask you for a number of pieces of information including:
- Your name;
- Your postal/delivery address;
- Your email address;
- Your telephone number;
- Your profession;
- Date of birth;
- A password – please keep this safe;
- Whether you would like to receive information from us via email, SMS text, post, or telephone;
- If you are placing an order, we will also ask for your payment card number, expiry date, and CVV number.
(b) Information that you provide by filling in forms, including those on our Digital Services.
This includes information provided by you at the time of becoming a registered user of our Website or a member of a scheme we operate (including the B&Q Club) (or any time thereafter) or if you enter any competition or promotion sponsored by us. This information could include your name, date of birth, address, contact details, information about your home and information about your DIY and home improvement capabilities and intentions; and
- Information concerning your marketing preferences.
(c) Information we collect about how you use our Digital Services and when you shop with us
When you shop with us in-store, online, browse our Websites or other organisations’ websites where our adverts are shown, or use our Digital Services, we may collect:
- Information about any devices you have used (including the manufacturer, model and operating system, IP address, browser type, and mobile device identifiers);
- Product selection;
- Cookies and information about your online browsing behaviour and history on our Digital Services, your location, and information about when you click on one of our adverts (including those shown on other organisations’ websites);
- Details of your purchases with or through us;
- Information that you provide to us by using our Digital Services, including any photos you have uploaded on our web and mobile platforms and applications;
- Information contained in and records of communications between us, including recordings of telephone calls when you contact us and instant messaging applications;
- Information about your preferences in connection with our Digital Services, for the purposes of enhancing and personalising your experience on our Digital Services;
- CCTV footage in which you feature when you visit our premises; and
- Information when you “share this” product review via Facebook, Twitter, GooglePlus, and other social media channels.
Please note that if you register an account online with us, we will be able to link the information collected from you before registration (such as your online browsing behaviour) to your account and future information that we collect after registration.
If you provide us with personal information about another person, you must ensure that before you provide us with their personal information, you have their agreement to do so and that they are aware of the ways in which we use personal information as set out in this Privacy Policy.
- Why Do We Ask for This Information?
- When you place an order, we need your contact and payment information to enable us to take payment and fulfill your order. We also request your contact information and need your payment information when you shop offline with us through our trade counters. You can browse our website without providing us with any of this information. When you want to place an order via the website, we ask you to log in or register so you can open a customer profile and upload and save images, save your browsing information and your preferences, and retrieve them from any of your devices.
- You may also provide us with personal information via our forums, product questions and reviews, customer support video chat, survey responses, or competition entries.
- We will ask for or collect your personal information when you use our customer support services, including telephone support, instant messaging, and video chats.
- You do not have to give us permission to use our website.
- We ask for your permission to send you marketing and promotional material via post, telephone, email, and SMS so that we can send you free gifts, discount vouchers, invitations to events, special offers, and other marketing material that we believe may be of interest to you. If you give permission, you will be able to withdraw it at any time:
- Where you are a registered user of our Website, by using the My Account section on our Website and logging in using your username and password;
- By emailing us at sales@britabathrooms.co.uk; or
- By writing to Brita Bathrooms Ltd (Company No. ), Unit C, Bentley Street, Blackburn BB1 3JT, United Kingdom, or by using the Contact Us form on our Website.
Please note that, even if you choose not to receive this marketing information, we may still use your personal information to provide you with important services communications, including communications in relation to any orders you submit or products you purchase. We may also offer you the opportunity to indicate the specific types of marketing communications you are particularly interested in receiving from us; where possible, we will tailor the communications you receive to reflect your choices, but we may send you other communications that may be of interest to you.
- How Do We Use Your Personal Information?We have set out below the purposes for which we use your personal information. We are also required by law to state a “legal basis for processing,” i.e., to tell you on what grounds we are allowed to use your information, and this is also set out below. The legal basis for each purpose is that we have your consent for the use of your personal information, or that we need to use your personal information in order to perform a contract with you, or that the use of your personal information is necessary for our legitimate interests (in which case we will explain what those interests are).
5. How Do We Use Your Personal Information?
We have set out below the purposes for which we use your personal information. We are also required by law to state a “legal basis for processing,” i.e., to tell you on what grounds we are allowed to use your information, and this is also set out below. The legal basis for each purpose is that we have your consent for the use of your personal information, or that we need to use your personal information in order to perform a contract with you, or that the use of your personal information is necessary for our legitimate interests (in which case we will explain what those interests are).
| Purpose of processing | Our legal basis |
|---|---|
| Communicate with you about your order for a service or a product | Contractual necessity – we use your personal information in order to meet our obligations under our contract with you (for example, to deliver a product you have ordered). |
| Contact you about leaving a review on a product or service or providing feedback once your order has been completed or the service has been provided | Legitimate interests – we use your personal information to contact you so that we can ask you to provide feedback on the product or service you have ordered. |
| Notify you about changes to our services and to otherwise communicate with you. For example, we will use your contact details in order to respond to any queries that you submit to us | Legitimate interests – we use your personal information to keep you up to date with information about our services, and to respond to your queries. |
| Send you information about products and services, including exclusive offers, vouchers, free gifts, deals, and information about products and events | Legitimate interests – we use your personal information to send you this information. In some cases (such as where we’re required to do so by law) we will also ask for your consent before sending you this information. |
| Review your past purchases and viewing history on our website to provide you with special offers or to tailor your experience online | Legitimate interests – we use your personal information to provide you with these offers and to tailor your experience when using our online services. |
| Help us review, develop and improve the products and services we offer. For example, calls to our contact centres may be monitored and/or recorded for quality control and training purposes. We may also send you market research requests via email (which you can opt out of via that email). If you raise a query while we still hold a recording of your telephone call, and we can investigate or answer your query by referring back to this call, we may do so. This may mean that your call recording will be held until your query has been resolved | Legitimate interests – we use your personal information to help us deliver the best quality of service to you and our other customers. |
| Improve and measure the effectiveness of our marketing communications, including online advertising. We sometimes compare limited information that we hold about you (for example, your email address or mobile phone number) with third parties that also hold your information or have an existing online relationship with you in order to identify you as our customer and to enable us (or third parties on our behalf) to provide you with relevant marketing online. For example, we may compare your information with the information that social networking sites such as Twitter, Instagram, and Facebook hold on you, so that they can identify you as a Brita Bathrooms customer and hence tailor the Brita Bathrooms marketing you receive via their sites and products. | Legitimate interests – we use your personal information to deliver you a tailored experience when using such digital services, to help us understand the effectiveness of our advertising, and to make sure you see adverts that are most relevant to you. We also share cookie and other data (including online and offline purchase data) with entities such as Google, YouTube, Twitter, Instagram, and Facebook in order to make our advertising more relevant to you. Please see our Cookie Policy for full details of the cookies. We require any such third parties to treat your personal information as fully confidential and to fully comply with all applicable data protection legislation. |
| Provide, enhance and personalise your experience on our digital services provided from our web and mobile portals and applications | Legitimate interests – we use your personal information to deliver you a tailored experience when using our digital services. |
| Carry out security checks to protect against fraudulent transactions and to prevent and detect criminal activity | Legitimate interests – we use your personal information to protect against unlawful activities. In some cases we may also be under a legal obligation to disclose your personal information (for example, to law enforcement agencies). |
| Address any claims made against us | Legitimate interests – we use your personal information to address any claims you make against us. In some cases we may also be under a legal obligation to disclose your personal information (for example, in connection with legal proceedings). |
Our websites and apps are not intended for children and we do not knowingly collect data relating to children.
6. How Long Do We Keep Your Personal Information?
We are required by law to keep your personal information only for as long as is necessary for the purposes for which we are using it. The period for which we keep your personal information will be determined by a number of criteria, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorized use or disclosure of the information, and our legal and regulatory obligations.
7. Who Do We Share Your Personal Information With?
We may disclose your personal information to third parties, including in the following circumstances:
- We use third parties to carry out certain activities on our behalf that involve the processing of personal information. For example, we may engage third-party service providers to fulfill orders, deliver packages, send postal mail, SMS text messages, and emails, maintain and update our databases of customer details (including the removal of repetitive or incorrect information), analyze data to help us develop, provide and improve our products and services, provide marketing assistance, process card payments, process payments online, carry out surveys and installations, provide customer service and handle claims. These third parties have access to personal information needed to perform their functions, but may not use it for other purposes. We may use the information we receive from third parties to supplement, improve and add to our databases of customer details, for purposes such as credit checking and fraud prevention.
- Where we allow customers to pay for products via our Digital Services using online payment methods and digital wallets, customer personal information may be shared with providers of those services for payment purposes in order to process the transaction.
- We may share information that we hold about you (for example, your email address and information about your purchases) with third parties that also hold your information or have an existing online relationship with you in order to identify you and to enable us to provide you with relevant marketing online. For instance, we may share your information with social networking sites such as Facebook so that they can identify you as a customer of ours and can tailor the marketing we send you via their sites and products.
- We may pass personal information to external agencies and organizations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks. We may also disclose personal information to the police and other law enforcement authorities in connection with the prevention and detection of crime.
- We may pass personal information to our insurers in the event that a claim is made or could be made against us. For example, we may send CCTV footage and information contained in our accident logs to our insurers.
- In the event that we sell or buy any business or assets, we may disclose personal information held by us to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party (or subject to a re-organization within our corporate group), personal information held by us will be one of the transferred assets.
- We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply our Digital Services Ts&Cs, Terms and Conditions of Sale, Supply & Install Terms and other agreements we have with or otherwise concerning you (including agreements between you and us (or one or more of our affiliates)); or to protect our rights, property or safety or those of our customers, employees or other third parties.
- We may share anonymous or aggregate data (such as aggregated statistics or other anonymized data) with third parties.
8. Your Rights
Our security procedures mean that we may request proof of identity before we are able to disclose your personal information to you or comply with other requests. We may also refuse to comply with your request where we are legally permitted to do so, for example, if your request is manifestly unfounded or excessive, or if compliance with your request would infringe the rights of others.
To exercise any of your rights, or if you have any other questions about our use of your personal information, please contact us using the contact details provided below.
9. How to Contact Us
If you have any questions about how we collect, store, and use personal information, or if you have any other privacy-related questions, please contact our Data Protection Officer using the following contact details:
10. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website and indicating at the top of the policy the date it was last updated. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
11. Cookies and Similar Technologies
Our websites and apps use cookies and similar technologies to provide certain functionality to the websites and apps, to understand and measure their performance, and to deliver targeted advertising. For more information about the cookies we use and how to manage them, please see our Cookie Policy.
12. International Data Transfers
We may transfer your personal information to countries outside the European Economic Area (EEA). When we do so, we ensure that appropriate safeguards are in place to protect your personal information and ensure that it is treated securely and in accordance with this privacy policy. Such safeguards include the use of standard contractual clauses approved by the European Commission, and the EU-U.S. Privacy Shield framework, where applicable.
13. Links to Other Websites
Our websites and apps may contain links to other websites operated by third parties. Please note that this privacy policy applies only to the personal information that we collect through our websites and apps, and we cannot be responsible for personal information that third parties may collect, store, and use through their websites. We encourage you to read the privacy policies of any third-party websites you visit.
14. Social Media
We operate social media pages on platforms such as Facebook, Twitter, Instagram, and LinkedIn. If you use these platforms, you should be aware that any personal information you share will be subject to the privacy policies of these platforms and not this privacy policy. We encourage you to review the privacy policies of the platforms you use.
15. Complaints
If you are not satisfied with our response to any complaint or believe our processing of your personal information does not comply with data protection law, you can make a complaint to the data protection authority in the country where you usually live, work, or where the alleged infringement took place.